Since Kahoot!’s release in 2013, over 100 million games have been created on the platform. This vast library of games provides an amazing resource to teachers looking for rich learning content. However the platforms Search & Discovery section had changed little since the launch. With limited time and resources our challenge was to improve the search experience and increase the number of games played via search.
Design Research
Workshop facilitation
Prototyping
Usability Testing
Experiment Setup
UI Design
For this challenge, we wanted to optimise search around the needs of teachers but to do so we needed to understand two key personas:
Adopters: These teachers regularly searched the platform for games they could duplicate or modify for use in class. They needed to identify and verify the quality and accuracy of content quickly, so they could use their time to plan other aspects of their lessons.
Creators: These teachers invested time in creating high quality learning content. Ambitious and community minded, these teachers shared content to benefit their peers and boost their teaching profiles. For these teachers, we needed to elevate their content and make it visible to all.
We started by conducting an in-depth research project to understand the challenge:
Had interviews with existing teacher users about the problems and challenges they faced when searching for Kahoot!'s to play.
We conducted a detailed analysis of competitors UX / UI search patterns to find best practice methods and techniques we could utilise.
We created a series of questions about search’s current performance which we investigated through our data tools.
This research formed the basis of a 2 day in-person workshop. As a team we shared our learnings, analysed the data and proposed different solutions to improve search and discovery.
After the session we refined these solutions into a single approach which we shared as a lo-fidelity clickable prototype. This prototype offered the business a clear, mid-long term vision of what we hoped to achieve and provided an artefact for future teams to build from.
Based on the vision and time we had allocated to the project, we decided to run 7 A/B experiments where we felt we could have the highest impact. These experiments included testing out an updated search item, adding a ‘preview before play’ on games and creating an opportunity for a new, browsable search landing page.
The impact of the experiments was as follow:
